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When is Amazon Prime Day 2024? Here's everything you need to know
Prime Day 2024 dates and rumoured deals across health and fitness
Amazon Prime Day is just a matter of weeks away and once again it promises to be one of the biggest shopping events of the year. Yes, that's right, the retail giant has officially announced that the members-only sale will be taking place once again this July, with mega deals across almost every shopping category.
Amazon Prime Day first launched in 2015 and nine years later, it's one of the most hotly anticipated shopping events of the year (after Black Friday and Cyber Monday, of course). During this mega savings events, Amazon slashes its prices across a huge range of products. So, if you've had your eye on Garmin running watch, a new pair of running headphones or even your very own home treadmill, this is the best time to buy.
As experts when it comes to covering savings events, we’re here to keep you up to date on everything you need to know — from dates to rumoured deals to watch across your favourite health and fitness products.
When is Amazon Prime Day 2024?
So far, all Amazon has announced is that Prime Day will be happening in July 2024. However, that doesn't stop us from making predictions about the exact dates based off previous years and our experience covering shopping events online.
Prime Day 2023 was a two-day event with deals dropping at midnight on the morning of July 11 and finishing at midnight on July 12. We’d expect Prime Day 2024 to run across two-days as well, most likely on a Tuesday and Wednesday, and in the second or third week of the month. With this in mind, we’d bet good money on Prime Day 2024 landing on either 9-10 July or 16-17 July. Watch this space for updates.
How to sign up to Amazon Prime
Amazon Prime Day is an exclusive deals event for Prime Members only, so if you want to take advantage of the savings, you'll need to sign up for a membership beforehand.
In the UK, Amazon Prime membership costs £8.99/month or £95/year. This gains you access to premium delivery options including next-day and named-day services, as well as Prime Video.
Alternatively, if you've never had a Prime subscription before, you can sign up to the free 30-day trial. If you choose this option, we'd recommend doing it just before the event kicks off. If it's been over 12-months since your last free trial, you may be eligible for another.
Is Prime Day two times a year?
Amazon has been treating us in recent years, holding extra savings events alongside its main Prime Day event in July. In October 2022 and 2023, the retailer held a second savings event for its members, known as the Prime Early Access Sale. And earlier in March 2024, the Amazon Spring Sale took place over five days.
However, the biggest and best savings tend to be reserved for mid-summer — trust us, we've been covering these events for years and we always see the lowest prices on running watches, sports gels and more in July.
Amazon Prime Day vs Black Friday
Black Friday is arguably the biggest shopping event of the year. This year it falls on 29 November (the day after Thanksgiving in the US) with a hole host of retailers (not just Amazon) dropping their prices. While Amazon does take part in the Black Friday sales, over the past few years we've found that prices tend to be slightly lower over Prime Day.
Best Prime Day health and fitness deals to expect
Since Prime Day is still a couple of months away, we've rounded up all the best running deals you can currently shop at Amazon.
Voted 'best for beginners' by our experts, the Forerunner 55 comes with all the basics, including built-in GPS and optical heart rate monitoring, plus 20 hours’ GPS run time on a single charge and a general usage battery life that’ll get most runners through at least a week’s training.
It’s small, light and comfortable and though the small screen isn’t as easy to read or as luxe as pricier watches, the display does a good enough job in most light conditions.
This is a decent deal on a top GPS watch. Made for the hardcore adventurer, it comes with solar charging for those trips off-grid and is water-rated to 100 metres and constructed to U.S. military standard 810 for thermal, shock and water resistance. There's all the usual tracking features too, stress monitoring and sleep tracking.
This is the next gen of the Instinct (above) – but without solar charging, hence the cheaper price. It offers a lot more features than the original Instinct, though, with double the battery life, more storage, blood oxygen monitoring, Garmin pay and more.
One of the many Fenix 7 series models, the Fenix 7 Pro Solar packs solar harvesting skills that slow the rate of battery burn, enabling off-grid adventurous runners to eke out more staying power for longer-haul challenges.
You'll get up to 18 days of battery life in smartwatch mode, which can extend to 22 days in the right solar conditions. Fire up the regular GPS and you can run for 57 hours (up to 73 hours with solar).
Ideal for remote multi-day adventures, or for runners who regularly forget to stick their watch on charge.
Garmin's flagship GPS watch doesn't go on sale often, so don't miss the opportunity to save on the Fenix 7. It boasts a bigger battery life, colour touchscreen and colour TOPO maps with all the usual features like suggested workouts, training effects and load feedback, sleep tracking, phone-free music playback and more. It really is the best of the best.
The Venu is best thought of as the Garmin equivalent to the Apple Watch. It's got plenty of health monitoring features including Body Battery for energy levels, sleep score, stress monitoring and period tracking.
There are over 25 different sports modes too - it doesn't provide as much feedback on your running and training as Garmin's more dedicated running watches, but it can still track the basics like distance, pace and heart rate.
Looking for a new heart rate monitor strap to accurately track your heart rate during runs? This strap is compatible with all Garmin watches but also can be connected to pretty much any other fitness tracker via bluetooth. The battery life is around three and a half years, with an average use of one hour per day.
These headphones were a firm favourite among our Runner's World testers, scoring 9.1/10. The earbuds are designed to withstand fast-paced track sessions, thanks to their sweat-proof and waterproof capabilities.Responsive touch and voice controls allowed us to control our music, take calls and more while leaving our phone in our pocket.
Designed to go the distance, these quarter length running socks have arch compression and cushioning for comfortable, blister-free running. They wash well, are incredibly durable and dry fast — ideal if you're out on a wet trail. Plus they're breathable, with sweat-wicking ventilation lanes to ensure fresh and dry feet too.
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